In the Lunar Calendar, on Magha Month, the Saptami day falling during the brighter Shukla Paksha is significant as it is the auspicious Narmada Jayanti. This day is marked by devotees taking a bath or dip at River Narmada. The ritual is most popular in Madhya Pradesh, in particular the place of Amarkantak. This form of worship for Narmada Jayanti is said to harbor peace and prosperity.
Narmada Jayanti