Varalakshmi Puja day is considered as a very important day to worship the goddess of wealth and prosperity. Varalakshmi is the consort of Lord Vishnu and one of the forms of Goddess Mahalakshmi. Varalakshmi was appeared from the milky ocean or Kshir Sagar. She was having the complexion of milky ocean and wears similar color attire.
It is believed that Goddess Varalakshmi confers boons and fulfills the desires of her devotees. Hence this form of the goddess is called as Vara and Lakshmi, or the Goddess Lakshmi who confers boons.
About Varalakshmi Viratam / Vratam / Vrat:
Varalakshmi fasting is observed on the last Friday of Shravana Shukla Paksha which occurs few days ahead of Rakhi and Shravana Purnima.
Varalakshmi Vrat is proposed for both men and women. However, in Andhra Pradesh, Telangana and Maharashtra regions, Varalakshmi Vrat is mainly observed by married women only. Varalakshmi Vrat is observed with the desire of worldly pleasures, which includes children, spouse, luxury and all sorts of earthly pleasures.
Varalakshmi Vrat is very popular in Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and Maharashtra, where married women observe Varalakshmi Vrat for the well-being of their husband and family members. Worshipping Goddess Vara-Lakshmi on this day is believed to be equivalent to worshipping Ashtalakshmi or ‘the eight Goddesses’. Sri, Bhu, Saraswati, Priti, Kirti, Shanti, Tushti and Pushti are the eight Goddesses referred here.
In North Indian states Varalakshmi Puja is not much popular as in South Indian states. Varalakshmi Vratam is one of the most auspicious days to please Goddess Lakshmi and to seek her blessings.
Varalakshmi Puja Muhurat:
Electional Astrology suggests that fixed Lagna is the most suitable time to worship Goddess Lakshmi. It is said that Lakshmi Puja performed during fixed Lagna would give life-long prosperity.
We have suggested four Puja timing in a day when fixed Lagna prevails and any suitable time can be chosen for Varalakshmi Puja. However, the most appropriate time to worship Goddess Varalakshmi is the evening time that overlaps with Pradosh.
Varalakshmi Puja Vidhi:
The Puja processes in Varalakshmi Puja are similar to Maha Lakshmi Puja during Diwali. However, here the Puja steps and Mantra for Dorak and Vayana are also included. The sacred thread known as Dorak is tied during Varalakshmi Puja. Sweets offered to Goddess Varalakshmi are known as Vayana.
You may also refer religious books to know detailed Varalakshmi Puja Vidhi and all rituals described in those books .