The Brahmotsavams are celebrated with pomp and ceremony in the temple, in the month of Vaisakha (May), every year, under the auspices of the spiritual heads His Holiness Sri Sri Jayendhra Saraswathi Swami and His Holiness Sri Sri Sri Vijayendhra Saraswathi Swami of Kanchi Kamakoti Peetam. His Holiness Sri Sri Sri Thridhadi Srimannarayana Chinnajiiyar Swami gives the Mangalaasaasanams. They begin on the 2nd day ( Vidhiya) of the month and last till the 8th day (Ashtami). The important events are as follows:
- 1st day (Vidhiya) Abhishekam for the Utsavamuurthulu – the idols (not the main ones) which are to be taken out of the temple for the darshan of the devotees and also to participate in a procession after the worship is over.
- 2nd day (Thadhiya) Dwajaaroohana and the idols are taken out in a vehicle drawn by a swan.
- 3rd day (Chavithi) Collective Kumkumaarchana (worship with saffron powder), and the idols are taken out in a vehicle drawn by an elephant.
- 4th day (Panchami) Sri Sudharsana Homam, the wedding ceremony of Sri Lakshmi – Narayana, and the idols are taken out in a vehicle drawn by Garuda.
- 5th day (Shashti) Special Gunarathnokosha Homam, the recitation of the Vishnu Sahasranama, and the idols are taken out in a vehicle drawn by a swan, and also Rathhotsavam.
- 6th day (Sapthami) Mahaapuurnaahuthi, Chakrathirthha, worship with flowers, and dolotsavam, the idols are taken out seated on the back of Aadhisheshu.
- 7th and final day (Ashtami) Ashtottharashathakalasha Abhishekam – Abhishekam with holy water in 108 pots. The celebrations end with Amruthakalashaabhishekam.
The Brahmotsavas is celebrated with grandeur. Lacks of people attend them and get the grace and blessings of Lord Narayana and Sri Adhilakshmi. The ardent devotees participate in them with religious fervor and zeal and receive celestial bliss.